NIKE: SOLE 2.0



A runner always needs traction and
impact dampening to keep them
competitive.
   
  So when the Sole team saw what runners with prosthetic legs were doing to gain traction (cutting out shoe soles), they decided it was time they developed a better way to help runners succeed.


Director: Azsa West
Editorial: Whitehouse Post
VFX: WTBR
Art Direction: Lillian Hardy