Art Direction  / Set Design

Client: HappyLucky for Adidas Originals

July 2017

I was brought on as the art director & set designer by Happylucky to execute an immersive lifestyle experience for the 2017 Adidas Originals Global Sales Launch Event in downtown Los Angeles. 

This massive 9 room installation was designed as an inter-connected spiral on the third story of an 16,000 sqft industrial warehouse. The interactive nature of each room encouraged clients to become phsyically engaged by both the environments & the products.

Photos provided by HappyLucky