July 2017
I was brought on as the art director & set designer by Happylucky to execute an immersive lifestyle experience for the 2017 Adidas Originals Global Sales Launch Event in downtown Los Angeles.
I was brought on as the art director & set designer by Happylucky to execute an immersive lifestyle experience for the 2017 Adidas Originals Global Sales Launch Event in downtown Los Angeles.
︎︎
This massive 9 room installation was designed as an inter-connected spiral on the third story of an 16,000 sqft industrial warehouse. The interactive nature of each room encouraged clients to become phsyically engaged by both the environments & the products.
![](https://freight.cargo.site/t/original/i/6e13a1ed9ff74ae230a95b17789d0020b6635eb237cc50af4f4cf8c6684b3934/DArnold_092517_HappyLucky_Adidas_2959.jpg)
![](https://freight.cargo.site/t/original/i/080627821cea6935f4317d44a2d9eecbdbae5aadd00c3ab4b22f7fbac67a5d87/DArnold_092517_HappyLucky_Adidas_2956.jpg)
![](https://freight.cargo.site/t/original/i/b00daede56ef99721a7504f67c427dff58be5823baed0669346c09608abedc73/DArnold_092517_HappyLucky_Adidas_2894.jpg)
![](https://freight.cargo.site/t/original/i/03216c9b95c8464f7d2ade8bc8688e53403afb7ea4cbed8d3fe22484bd54c767/DArnold_092517_HappyLucky_Adidas_3042.jpg)
![](https://freight.cargo.site/t/original/i/afa1d78fb31151964243c8f2fce7eb3af5bda978ddac7dd08c1071e987afed21/DArnold_092517_HappyLucky_Adidas_3046.jpg)
![](https://freight.cargo.site/t/original/i/745af5e7a46299adab7b32ccf274661bbe0f5968a2eae6829250c594a3a50f7e/DArnold_092517_HappyLucky_Adidas_3118.jpg)
![](https://freight.cargo.site/t/original/i/85075a6fbc98d85ec2dd568f64e4ddc92c7b052cd9a90ac4c0226cc6cb7cc2c3/DArnold_092517_HappyLucky_Adidas_3004.jpg)
![](https://freight.cargo.site/t/original/i/8c5b0b5d5d7ce6781ce343e16b439ccac7eb29f26523a935bb0a87e514251b46/DArnold_092517_HappyLucky_Adidas_2930.jpg)
![](https://freight.cargo.site/t/original/i/f294cba8a7813846e8b884858d00b8ea614682a20fd4ea472f4038353f5aa1ec/DArnold_092517_HappyLucky_Adidas_3076.jpg)
![](https://freight.cargo.site/t/original/i/2b3fa39e58fddc03ac4c06a15dc52b0924ce4a974f7aa6790621e58e0e6bdf2e/DArnold_092517_HappyLucky_Adidas_2881.jpg)
![](https://freight.cargo.site/t/original/i/5d98031fbee793e3d0e0f4522a8b7a9a80df279eecd812e7a0c81c3146877ad2/DArnold_092517_HappyLucky_Adidas_2838.jpg)
![](https://freight.cargo.site/t/original/i/9141261182b501ba145971b3f8e0c03f527eb92f459c63dd77261790678c85b2/DAP_5040.jpg)
Photos provided by HappyLucky