July 2017
I was brought on as the art director & set designer by Happylucky to execute an immersive lifestyle experience for the 2017 Adidas Originals Global Sales Launch Event in downtown Los Angeles.
I was brought on as the art director & set designer by Happylucky to execute an immersive lifestyle experience for the 2017 Adidas Originals Global Sales Launch Event in downtown Los Angeles.
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This massive 9 room installation was designed as an inter-connected spiral on the third story of an 16,000 sqft industrial warehouse. The interactive nature of each room encouraged clients to become phsyically engaged by both the environments & the products.
Photos provided by HappyLucky